The ambition of Google's Advanced Technology and Products division is to create innovative technology that enhances our future lives. From an interaction sensor that can detect micro-millimeter motion at unprecedented speed and accuracy to weaving technology into fabric so clothes become interfaces, ATAP is defining what tomorrow will be. I was hired to help position and brand Project Ara, a concept device that lets people customize functionality by choosing whatever modules they want—cameras, health trackers, payment systems, and much more. The open, modular platform was shelved in September, 2016. To be continued …
branding, writing
