To teach today’s signature basketball moves to the next generation of young hopefuls, we created the Nike Film Room: part half-court, part green screen, 100% education. Using a combination of green screen technology, HD cameras, and a custom algorithm to analyze the footage, The Film Room deconstructed players' motion, separating the subject from the background. After performing their move, kids were presented with their very own personalized Nike poster, starring themselves.

concepting, creative direction, copywriting