Nike Team Sports and the colors players take to the field become legacy—and it’s big business. For decades, designing team uniforms was an antiquated process involving uniform dealers meeting with coaches and making choices by leafing through a phonebook-sized paper catalog. Based off of the robust NIKEiD platform, Nike Team Sports brings uniform customization creation from the analog age to 21st-century digital, literally changing the game in the process.

R/GA

concepting, creative direction, writing