Since their beginnings in 2013, Canary has helped people everywhere feel safe and secure through its sleek home monitoring system. In preparation of the launch of their new product, Canary Flex, they approached Method to brand and define their product suite. Flex was a big addition to the original Canary, mainly due to its indoor/outdoor capability. I helped position and articulate Canary’s brand propositions for their shiny new e-commerce home.

branding, writing